Magazine B ISSUE NO.8 RAY-BAN

RAY-BAN is an eyewear brand that began its public sale in 1937, with its origin in the creation of protective eyewear for US Air Force pilots by an American lens manufacturer, BAUSCH & LOMB. The eyewear brand has pushed its boundaries from protective eyewear for pilots to fashion items with functionality. RAY-BAN has transformed itself a cultural icon that embraces all generations, genders and social classes, making its influence over politics, film and music industries and many other cultural sectors. RAY- BAN has been acquired by LUXXOTICA group in 1999, and is celebrating its seventy fifth anniversary this year. Never just a transient trend, the american-born eyewear brand continues to evolve into an icon of “modern classic.”